viewpointsystem SEEING IT DIFFERENTLY

As discovered by Prof. Pfleger, the 5 greatest
misconceptions in the area of viewing research

Misconception 1
Design faults are compensated for by frequent viewing.
Prof. Pfleger: Complicated image content causes a high information density and information stress; complex content is not stored in the short-term memory. viewpointsystem visualises the identified and the unidentified.

Misconception 2
Viewing behaviour can also be determined by surveys.
Prof. Pfleger: I can't describe what I don't see. viewpointsystem records all actual and omitted view processes.

Misconception 3
Only a large number of test subjects can give reliable results for advertising.
Prof. Pfleger: In terms of visual physiology the fixation quality, especially of figurative marks, word marks, colours, sizes and contrasts, is responsible for the sequence in view processes.
Only a few (3, 5 or 10) test subjects in a target group suffice to enable qualitative statements on the view behaviour of that target group to be made. Thousands of viewpointsystem view tests in a wide variety of areas prove this view equivalence theory.
viewpointsystem visualises all qualitative contexts in view behaviour.

Misconception 4
View analyses are too expensive and time-consuming.
Prof. Pfleger: The use of viewpointsystem in pre-testing saves high costs and wasted investments. Just a few test subjects can provide high-quality scientific statements on viewing movements.
viewpointsystem is affordable for everyone.

Misconception 5
The content and statements provided by view analyses are usually already known by experts.
Prof. Pfleger: The content of the viewpointsystem tests are high-quality findings using scientific methods, ensuring that your expert knowledge is incontestable.
viewpointsystem proves the actual viewing pattern, and your expert knowledge is increased and given greater precision.