20 scientific arguments to help your decision
  • Examination of general perceptibility.
  • Analysis of the potential for detailed recognition, taking account of information transfer and complexity
  • Determination of view connections and attention spans
  • Surplus information determines dwell times and establishes view behaviour
  • Documentation of missing information and the perception of distracting adverse influences
  • In addition to the degree of conspicuousness, the rate of distraction is also defined
  • Perception and information values are identified
  • The view behaviour profiles at key points are evaluated
  • Misdirections are shown by time sequences, in detail and summarised
  • Clear priorities are emphasised by means of analyses of key scenes
  • The discovery of information references and peripheral and additional information during the whole viewing process
  • Definition and detection of eyecatchers, figurative and word marks and special information
  • Recognition of the placing of info groups
  • Validation of information and references
  • Representation of barrier effects and stray items
  • Differentiation of view behaviour using systematic classification
  • Checking and examining the general perceptibility
  • Analysis of operational and search processes
  • Focussing of the choice and use of individual elements and spatial contexts on websites and computer programs
  • Detection of navigation behaviour and reading patterns in the case of newspapers
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